Montréal , October 9, 2018
Press Release
Advertising campaignAt Hydro-Québec, we love challenges. Bring ’em ON!
Hydro-Québec is launching the fourth and final installment of its ON corporate advertising campaign, which focuses on pride.
Against a backdrop of grandiose landscapes, the new video features Québec ultramarathoner Caroline Côté, who recently completed the électrON expedition, a daunting 2,000-km trek following the path of our electricity from Natashquan to Montréal in under 80 days.
“Over the years, Hydro-Québec employees have shown audacity and vision in developing a high-performance power system extending throughout Québec,” said Élise Proulx, Hydro-Québec’s Vice President – Communications and Government Affairs. “The fact that they met this huge challenge head-on by drawing on their know-how is a great source of pride.”
Our energy, our pride
The objective aimed by this campaign is to foster Quebecers’ pride in Hydro-Québec.
Hydro-Québec is investing $950,000 in this ad, which will run from October 8 to November 11. The budget covers production of a TV commercial and Web videos, as well as the purchase of advertising space in various Québec media and social media content.
Hydro-Québec would like to recognize the work of Québec ad agency lg2 and director François Méthé of the production company Les Enfants.
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Click to view the ad:
